It all started with a wild idea, and a lot of laughs. Grace, fresh off a chat with her mates, had a spark of genius - A really great tasting RTD with that little bit extra.
Her mum, Alex, paused for a sec. "Does this make me a bad mum if I say yes?" she joked. But the idea of creating something unforgettable with her daughter? She couldn’t resist. With that, Alex quit her day job, and the pair set out on a mission to shake up the drinks game.
What followed was a year-long rollercoaster of research, testing, and taste trials. What flavour should it be? Cans or bottles? What spirits make the cut? Every question led to another—and not all answers came easily. But they were relentless. Grace roped in her friends for blind taste tests, and after dozens of late nights (and lots of laughs), they had found their drink.
Now for the name. One late-night Grace blurted out, “What should we call it?!” Alex smiled, recalling her dad’s favourite line, “Pour me a stiff one!” They looked at each other and burst out laughing. “Stiffy - that’s it!”
And just like that, Stiffy was born—a drink made with love, laughs, and a dash of family spirit.
Here’s to letting the good times flow. Cheers!
Alex & Grace x